New features for advertisers targeting feeds

Along with the clarification regarding the doubleclick.net domain we posted a few weeks ago over at Inside AdSense, we thought we would mention that we have made similar changes to the AdSense for feeds ad tags that are being placed in feeds. By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.

In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been supported, this change will soon allow advertisers to target feed users using Interest Based Advertising across both sites and feeds.

By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.


Reducing Health Risks for Women and Children

Reducing Health Risks for Women and Children Diet and nutrition counseling for virtually all overweight and obese women of childbearing age can reduce health risks linked to excess weight for mothers and children alike, as per a newly released position paper from the American Dietetic Association and the American Society of Nutrition.

The position, reported in the recent issue of the Journal of the American Dietetic Association, represents the associations' official stance on obesity, reproduction and pregnancy outcomes:

Given the detrimental influence of maternal overweight and obesity on reproductive and pregnancy outcomes for the mother and child, it is the position of the American Dietetic Association and the American Society for Nutrition that all overweight and obese women of reproductive age should receive counseling previous to pregnancy, during pregnancy and in the interconceptional period on the roles of diet and physical activity in reproductive health, in order to ameliorate these adverse outcomes.

The joint ADA/ASN position and accompanying paper were written by Anna Maria Siega-Riz, PhD, RD, LDN, assistant professor of maternal and child health at the University of North Carolina; and Janet C. King, PhD, senior scientist at Children's Hospital and Research Center, Oakland, Calif.



An estimated 33 percent of U.S. women are obese, as per the authors, who write that a long-term goal of health professionals must be to reduce the number of women who become pregnant while obese. They add that the effect of a woman's nutritional status previous to pregnancy is an issue of great public health importance.

"Among obese women, who already have aberrations in glucose and lipid metabolism, the further adjustments induced by hormonal changes in pregnancy create a metabolic milieu that enhances the risk for metabolic disorders such as gestational diabetes mellitus and preeclampsia," as per the position paper.

Infants born to obese mothers have "a higher prevalence of congenital anomalies than do offspring of normal-weight women, suggesting that maternal (obesity) alters development in the sensitive embryonic period." The authors note neural tube defects such as spina bifida and anencephaly are about twice as common among children of obese women. "Other birth defects more frequent in offspring of obese women include oral clefts, heart anomalies, hydrocephaly and abdominal wall abnormalities."

Objectives of the new ADA/ASN position are to provide guidance to nutrition professionals in becoming aware of risks and possible complications of excess weight and obesity for fertility, course of pregnancy, birth outcomes and short and long-term maternal and child health; and to commit ADA and ASN to identifying gaps in scientific research needed to improve knowledge of risks and complications and develop effective strategies "that can be implemented before and during pregnancy as well as during the interconceptional period," the authors write.

The American Dietetic Association is the world's largest organization of food and nutrition professionals. ADA is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit the American Dietetic Association at www.eatright.org/.


Posted by: Evelyn    Source

Universal Exports, at your service

As feed consumption continues to grow, many or our publishers are adding more and more feeds to their Google accounts, and wishing to analyze, publicize, and monetize those feeds through the combination of AdSense for feeds and FeedBurner. Because of this trend, one of the most frequent questions we receive is "How do I export stats for all my feeds at once?"

As of today, you can now export your subscriber, reach, hits, item click-throughs, podcast downloads, and item views directly from the FeedBurner application on the My Feeds page. You are then at your leisure to slice, dice, add, subtract, and even multiply and divide your stats however you may wish.



As always, aggregate revenue, impressions, and clicks, and eCPM can be downloaded from your AdSense account or Google Ad Manager account (if you have been enabled to sell your own direct ads in feeds through Google Ad Manager) on the Reports tabs.




Also, as a reminder - if you wish to export feed subscriber statistics in timeframes other than those provided, you can do that through the FeedBurner Awareness API.

Feed Stats Processing Caught Up

Over the last week, and as reported in the FeedBurner status blog , we experienced a technical issue that caused us to report reduced subscribers from Google Feedfetcher in your feed analytics at FeedBurner and AdSense.

Our engineers have resolved the issue, and been able to rebuild stats from our logs such that the totals should now be correct. Please note that in the past, we were not able to correct historical statistical anomalies, but are now able to do so, always using the actual traffic data.

No data was lost during this process, nor were any subscribers actually unsubscribed from your feed. All feed content was delivered to all subscribers who wished to view the content, regardless of the numbers reported. Ad impression reporting and revenue were unaffected by these subscriber reporting issues.

We apologize for the inconvenience and appreciate your patience as we continue to merge our systems with other Google systems behind the scenes.



Children with low self-control more likely to become overweight

Children with low self-control more likely to become overweight Young children who do not display an ability to regulate their behavior or to delay gratification in exchange for a larger reward appear predisposed to gain extra weight by their pre-teen years, as per two reports reported in the recent issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.

"Obesity in childhood and adolescence appears to track into adulthood, increasing the risk of developing cardiovascular disease, diabetes mellitus and certain cancers in adulthood," the authors write as background information in one of the articles. "To mount effective preventive efforts, we need better information regarding the factors involved in the etiology of childhood overweight and obesity".

In one study, Lori A. Francis, Ph.D., and Elizabeth J. Susman, Ph.D., of Pennsylvania State University, State College, assessed self-regulation behavior in 1,061 children. Data were collected when children were ages 3, 5, 7, 9, 11 and 12 years old. At age 3, the children participated in a self-control evaluation that involved sitting alone in a room with a toy for 150 seconds. Those who waited at least 75 seconds to play with the toy were classified as high in self-regulation. At age 5, the children participated in an exercise in delayed gratification that involved choosing a smaller portion of a favorite food immediately or a larger portion several minutes later. High self-regulation was defined as waiting at least 210 seconds to eat the food.

Compared with children who showed high self-control on both tests, those who were unable to regulate their behavior at both ages had the highest body mass index (BMI) scores for their age at 12 years and the most rapid increases in BMI over the nine-year follow-up.

"The findings reported herein have potential for early prevention of obesity," the authors write. "The implication is that interventions to enhance energy-balance regulation in young children will benefit from efforts to encourage self-regulation in other domains, such as encouraging self-control and delay of gratification, both of which are important factors in regulating energy intake".

In another study, Desiree M. Seeyave, M.B.B.S., of the University of Michigan, Ann Arbor, and his colleagues used a similar self-imposed waiting task to gauge 4-year-olds' ability to delay gratification. The children were asked to choose candy, animal crackers or pretzels as their preferred food and then left alone with two plates of different quantities of the food. "The child was told that he would be allowed to eat the large quantity of the chosen food if he waited until the examiner returned," the authors write. "If he could not wait until the examiner returned, he could ring a bell to summon the examiner back into the room, at which time he could eat the small quantity".

Of the 805 children who participated, 47 percent failed the test, either by ringing the bell before the seven-minute waiting period elapsed, spontaneously beginning to eat the food, becoming distressed, going to the door or calling for a parent or the examiner.

Those who displayed a limited ability to delay gratification were 29 percent more likely to be overweight at age 11. The association was partially explained by mothers' weight status. "The influence of maternal weight status on child weight reflects genetic as well as environmental factors, such as feeding patterns and availability of food," the authors write.

Parenting techniques appears to be available to help children develop an ability to delay gratification, the authors note. "Some strategies that have been described in previous studies have been keeping the desired item (in this case, food) out of sight (and therefore out of mind) or distracting the child's attention from the food to another engaging activity. Another possibility is simply providing a logical structure to snacks and mealtimes such that the child learns that food is not to be eaten the moment it is desired, but to wait until the next snack or meal time," the authors write.

(Arch Pediatr Adolesc Med. 2009;163[4]:297-302, 303-308. Available pre-embargo to the media at www.jamamedia.org.).

Editor's Note: Please see the articles for additional information, including other authors, author contributions and affiliations, financial disclosures, funding and support, etc.


Editorial: Possibilities Exist for Improving Children's Self-Control

"Can a child's self-regulation capacity be changed or is it an innate and immutable human trait?" write Robert C. Whitaker, M.D., M.P.H., and Rachel A. Gooze, B.A., of Temple University, Philadelphia, in an accompanying editorial. "Self-regulation is shaped by both nature and nurture; it is influenced by environments and experiences during early childhood".

"There are still not any tested 'office-based' interventions for improving children's capacity for self-regulation," they write. "However, there are promising results from randomized controlled trials showing that interventions in preschools can increase children's positive social behaviors".

(Arch Pediatr Adolesc Med. 2009;163[4]: 386-387. Available pre-embargo to the media at www.jamamedia.org.).

Editor's Note: Please see the article for additional information, including author contributions and affiliations, financial disclosures, funding and support, etc.


Posted by: Evelyn    Source