Archive for February, 2009

More details on moving to a Google Account

Many of you have already moved from a feedburner.com account to a Google Account. For those who have not yet made the move, there seems to be some confusion on the process and exactly what will happen, or not happen, by certain dates. We want this post to help clear up any confusion.

  • The FeedBurner functionality of analyzing, optimizing, publicizing, and monetizing your feeds is not being shut down or reduced in any way. We have made some strategic decisions to remove some of our functionality that is not directly relevant to managing feeds for reasons we hope will become apparent over time. Names may change, things may move around, but in general our plan is to provide a lot more functionality that makes sense in 2009, and beyond, for all publishers. Learn more here.


  • On February 28th, if you have not moved your feeds to a Google Account, the traffic to your feeds will not be cut off or terminated, but you will not be able to view or manage your feeds until you have moved to a Google Account, unless you use MyBrand. Technically, this means that all traffic will now be served out of our Google data centers, and there will still be a way to move your account that will be in place indefinitely.


  • If you used MyBrand at www.feedburner.com, you absolutely must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 error. If you use MyBrand and have not moved, you should have already received an email from us with detailed instructions. If, for some reason, you have changed the email address associated with your FeedBurner account, you will receive another message once you have finished the move process to the email address associated with your Google Account.

From a features perspective, this means the work to transition publishers to Google will be complete, and we plan to focus all of our resources on building new and exciting publisher tools that are integrated with other Google products, and to continue improving the monetization potential of AdSense for feeds. We can't wait for you to see some of the things we have in store, but if for some reason you do not want to migrate to a Google account, you can still take your feeds with you.

Intro to Feed Placements

In times like these, we know that generating as much revenue as possible is on many publishers' minds. This will be the first of many posts that will hope to explain how to better configure AdSense for feeds to help maximize revenue.

Before going into specifics though, it's important to understand a couple important differences in how your subscribers are different from visitors on your website.  If you use an analytics package for your site such as Google Analytics, most publishers will see that a large amount of their traffic comes from web searches.  Many of these visitors may have been searching for a certain item, such as one of those blankets with sleeves and a hood - let's call it a shanket.  You happen to have written about how much you love your shanket, and let's face it, you know how to write with the best of them, so your page ranks high in search results.  That visitor may see an ad for a shanket next to your search result but wants to know more.  So he or she clicks and reads your post, which seals the deal on this visitor needing a new shanket.  You use AdSense for content, which includes ads for shankets that are matched contextually; the visitor clicks; a shanket is sold; and you earn revenue in the process.

Your feed subscribers, however, very rarely, if at all, get to your content from a web search.  On the contrary, they subscribe to your blog because you write entertaining musings about your family life, and occasionally also write about some of the wonderful products you have come across, such as your shanket.

Because of this, the types of advertisers that run campaigns targeted at your feeds are not necessarily the same advertisers that are targeting search users.  Instead of targeting keywords that match a search, advertisers wishing to use feed subscribers target placements in the Google Content Network.

How do you ensure that your placements are exposed effectively in the Google Content Network?

That's the easy part.  When setting up new feeds on the AdSense Setup tab, make sure you leave the box that says "Create a channel that allows advertisers to target the selected feed."  If you are creating a new channel that aggregates all of your feeds or subsets of your feeds that you would like to show to advertisers (highly recommended), make sure by selecting the "Show this channel to advertisers as an ad placement."

In a week or so, these placements will show up in AdWords and some of the other tools used by Google advertisers to target the content network.


Stay tuned for the next installment on Advanced Feed Placement optimization.

Regular physical activity linked to better quality of life

Regular physical activity linked to better quality of life Survivors of early-stage lung cancer who take part in regular physical activity have a better quality of life, as per a research studyin the recent issue of the journal Cancer Epidemiology Biomarkers and Prevention, available online now. Patients who are more physically active report better mood, more vigor, and greater physical functioning, the study shows.

"The take-home message is that early-stage lung cancer survivors appears to benefit, both mentally and physically, from simple moderate exercise," says the paper's main author Elliot Coups, Ph.D., associate member of Fox Chase Cancer Center's faculty and a participant in the Fox Chase Keystone Program in Cancer Risk and Prevention. "Of course, we're generally not talking marathons here, but smaller, everyday forms of activity like going for a brisk walk several times a week".


Lung cancer is the leading cause of cancer-related mortality in the United States, as per the American Cancer Society, and the disease tends to strike elderly adults who have a history of smoking. Coups and colleagues studied patients diagnosed with early-stage, non-small cell lung carcinomas. These individuals have a five-year survival rate of nearly 50 percent, in comparison to three percent for those diagnosed with metastatic lung cancer.

"With early detection and therapy, more people may live longer following surgery for early-stage lung cancer," Coups says. "For these individuals, the act of surviving cancer will follow them the rest of their days, and we are interested in understanding what we can do to promote their overall health and well-being".

Coups and colleagues at Fox Chase and Memorial Sloan-Kettering Cancer Center followed 175 people who had completed surgical therapy for early-stage non-small cell lung cancer within the prior six years. On average, patients were about 68 years old at the time of the study and did not currently have cancer. Patients were asked to estimate their level of physical activity six months before the diagnosis of non-small cell lung cancer, during the six months following surgery and their current activity levels. The survey included standardized questionnaires to assess quality of life in terms of a patient's physical, mental and social well-being.

Approximately one in four participants met physical activity guidelines, which call for about 60 minutes each week of strenuous activity, such as jogging, or 150 minutes of moderate exercise, such as walking briskly. Overall, the level of activity for survey participants was comparable to that of the population at large for their age group, Coups says.

Coups and colleagues also observed that those participants who met the guidelines reported fewer depressive symptoms, greater vitality, and less shortness of breath when in comparison to their more sedentary counterparts.

"Unfortunately, we see that most lung cancer survivors do not meet guidelines set for physical activity, particularly in the six months following surgery," Coups says. "While it is certainly understandable that people might not be able to exercise as vigorously as they had done before lung surgery, our study suggests that healthcare providers ought to discuss the potential benefits of moderate physical activity among early-stage lung cancer survivors as a means of increasing their quality of life".


Posted by: Evelyn    Source